Custom marketplace development with Sharetribe

If you're planning to build a marketplace platform, you’ve probably already realized it’s not a small task. Custom development can take months, sometimes even years, before your product is ready to launch. But it doesn’t have to.

Sharetribe is a powerful development platform built specifically for online marketplaces. It takes care of the complex essentials like user accounts, listings, payments, messaging. So, you really don’t have to start from scratch.

As long-term Sharetribe partners, we help businesses launch fully customized marketplaces faster by using Sharetribe as the foundation and building everything else around your needs.

Why is Sharetribe the right foundation for your marketplace?

Sharetribe Flex gives you all the essential features out of the box, plus the flexibility to fully customize the experience for your users. Instead of spending months on basics, you can focus on what makes your marketplace different from others, while knowing the infrastructure behind it is solid, scalable, and secure.

Here’s what makes Sharetribe a great starting point:

1. Built for different marketplace models Sharetribe Flex supports three core marketplace types. Each model comes with its own logic and transaction process, saving you development time and offering a clear experience to your users from day one:

   • Product marketplace – Sell physical or digital items directly through your platform.
   • Rental marketplace – Rent out items, spaces, or equipment for a set period of time.
   • Service marketplace – Offer time-based services that users can book.

2. Faster development, lower initial costs With a solid foundation already in place (user flows, transaction logic, payments, messaging), developers can skip the basics and focus on the custom features that matter most for your business.

3. Responsive design by default The Sharetribe Flex template is fully responsive out of the box, ensuring your marketplace works and looks great on desktops, tablets and mobile devices from the beginning of development.

4. Powerful admin console The Sharetribe Console gives both clients and developers full visibility over users, listings, transactions, and site content. You can manage static pages of your marketplace, change colors, update the footer, publish blog posts, and more, all without writing code.

5. Ready-to-use payments & map integration Secure payments are handled via Stripe, and Mapbox powers map-based listings, both are integrated by default.

6. Built-in search, filtering and sorting Listings can be filtered and sorted by location, price, date, and other key attributes, all included by default.

7. Review system The ability to leave and display reviews for listings is already built in, saving time and effort, and helping build trust on your platform.

8. Multi-language support Sharetribe supports localization, so your platform can be easily translated into multiple languages, which is ideal if you’re targeting global or multilingual audiences.

9. SEO-friendly architecture Sharetribe includes essential meta tags, product schema, and server-side rendering (SSR). This is giving your marketplace a solid base for search engine visibility and fast page loads.

10. Flexible transaction engine Sharetribe’s customizable transaction engine handles complex booking and payment flows behind the scenes, reducing the amount of logic your developers need to write from scratch. It supports bookings, cancellations, approvals and payments.

11. Social login & SSO options Sharetribe allows your users to authenticate themselves using 3rd party identity providers. Users can sign up or log in via Google, Facebook, or OpenID connect, making onboarding faster and smoother.

12. Multiple environments: test, dev, live Developers can safely test new features and changes before making them live, reducing risk and improving stability.

Trusted by Sharetribe’s CEO

When you work with Ncoded Solutions, you’re working with a Sharetribe partner trusted by the people behind the platform itself.

“Ncoded team provides top-notch development and guidance with Sharetribe. They combine creativity, deep product understanding, and sound business sense to prepare marketplaces for success. I recommend them to any team looking to launch and scale on Sharetribe.” — Juho Makkonen, Cofounder & CEO @Sharetribe.

How do we build your marketplace using Sharetribe?

From our experience, we know that no two marketplaces are the same and we approach each project with that in mind. Whether you're building a rental platform, product marketplace, or service-based business, we adapt the Sharetribe infrastructure to create a fully tailored experience.

Here’s how we do it:

• Before anything else, we start with discovery and planning. We take time to understand your goals, define your business model, and outline the key features your marketplace needs. This step ensures we’re aligned from the start and building exactly what your users will value.

• When it comes to design, we never settle for generic templates, and honestly, neither do our clients 😅 Our designers create unique, use-focused interfaces that match your brand and provide intuitive experiences across devices. So if you're worried about that typical “template look”, don’t be.

• Our developers work extensively with the Sharetribe SDK, APIs and transaction engine to build features specific to your business. We work in iterations, so you can launch quickly and improve continuously.

• Before anything goes live, it goes through testing in dedicated dev and test environments. That way we can catch issues early and ensure smooth performance from the very beginning.

• When your marketplace is ready to launch, we provide training and a smooth handover. We guide you through using the Sharetribe Console, managing your content, and keeping your platform running smoothly.

• And once your marketplace is live, we don’t just walk away. Our team stays involved, improving existing features, adding new features, and helping your platform evolve over time.

Case study: Husqvarna’s custom marketplace

One of our long-term clients, Husqvarna, needed a way to help their dealers manage and trade spare parts, especially discontinued ones that were often left unused. They came to us with a challenge: build a scalable, secure, and user-friendly platform that integrates smoothly with their existing systems. Using Sharetribe as the foundation, we delivered a custom solution with:

• Quick product postings and inventory management
• Bulk product creation via templates
• Advanced search and filtering for precise results
• An intuitive interface tailored to Husqvarna dealers’ workflows

The result is a reliable marketplace platform that streamlines spare parts trading across their dealer network, fully integrated with Husqvarna’s existing infrastructure.

“Ncoded team has been an invaluable partner in helping us succeed with our new Business Models. What really sets them apart from other vendors is that they approach their task with a business impact mindset, reflecting upon the customer journey and the value creation we are aiming for, coming up with suggestions and ideas that help us swiftly deliver an improved offering.” — Nikolaos Varotsis, Head of Strategy & Business Development @Husqvarna ReSpare

Wondering if we can build something similar for your business?

Let’s talk about what you need and how we can help you launch your own marketplace with Sharetribe ➡️ Contact us